About Us - Our Story & Founder

Our Story, Values & Vision

ABOUT US

Our Story

The Beginning of Asachi

Asachi was born from a deep admiration for Japanese craftsmanship and cuisine. Our journey began with the desire to bring authentic Japanese dining to life — blending tradition, precision, and the serenity of waterfront dining. Every dish tells a story of respect for ingredients, culture, and the art of hospitality.

Our Mission & Vision

Crafting Experiences with Heart

We aim to create a space where every guest experiences the spirit of omotenashi — the Japanese philosophy of wholehearted hospitality. Our mission is to offer refined, elegant dining that celebrates both Japanese heritage and modern creativity, becoming a destination where moments turn into memories.

Our Mission & Vision - Asachi Restaurant

Our Values

Harmony in Every Detail

At Asachi, we believe in harmony between people, nature, and flavor. Our values are built upon sincerity, attention to detail, and respect for culture. Every plate we serve reflects our devotion to quality, integrity, and the timeless beauty of Japanese tradition.

Founder

Lara, a Brazilian, and George, a Kiwi, founded SEM despite their upbringing on opposite sides of the globe. Lara focused on sustainable development, engaging in social and environmental projects in Brazil, while George honed his culinary skills as a chef in restaurants across New Zealand.

Ms. Kim Nhat